Automate Your Email Follow-Ups
Build a journey once, and Nepaleads sends the right email at the right time based on what each contact actually does.
Contact joins "Trial Signup" list
Wait 1 hour
Send welcome email
Wait 2 days
How email automation works
An automation is a visual journey made of a few simple building blocks: something that starts it, emails that go out, waits in between, and conditions that decide what happens next.
Trigger
Something a contact does starts the journey.
Email step
An email goes out automatically.
Wait step
The journey pauses before continuing.
Condition
The path splits based on their behavior.
Start an automation your way
Choose what kicks a journey off, whether that's a list join, a form submission, a tag, a landing page visit, or a call from your own systems.
Joins a list or audience
Start the moment a new contact lands in a specific list.
Submits a form
Kick things off the second someone fills out a signup or contact form.
Gets a tag
Fire an automation whenever a tag is added to a contact.
Visits a landing page
Trigger a journey based on which landing page a contact came through.
API call
Start an automation from your own app or another tool using the Nepaleads API.
Send emails and control the timing
Each step in a journey either sends an email automatically or waits before moving on. Set waits in minutes, hours, or days so follow-ups land with natural timing instead of all at once.
Send step
Fires an email to the contact the moment the journey reaches it.
Wait step
Holds the contact in place for a set number of minutes, hours or days before the next step runs.
Send: Welcome email
Wait: 2 days
Send: Follow-up email
Branch the journey based on behavior
Conditions split the path so each contact gets a next step that actually fits what they did, not a one-size-fits-all follow-up.
Has a tag
Branch the journey depending on whether a contact carries a specific tag.
Opened the email
Send a different next step to contacts who opened the last email.
Clicked a link
Route contacts who clicked toward a more direct follow-up.
Keep contacts organized with tags
An automation can add or remove tags along the way, so a contact's status stays accurate everywhere else in Nepaleads.
Add a tag
Mark a contact as "Opened", "Interested" or any label your team uses.
Remove a tag
Clear a tag once it's no longer accurate, like after a deal closes.
Build it visually, stay in control
Every journey is a drag-and-drop canvas you can see end to end, and you can connect one automation into another, pause it to make changes, and pick back up without losing anyone's place.
Pause an automation
Stop a journey from running while you make changes, without losing anyone's place in it.
Edit while it's live
Add, remove, or rearrange steps on an automation that's already active.
Resume where contacts left off
When you turn it back on, every contact continues from the exact step they were on.
Connect to another automation
Hand a contact off from one journey into the next instead of building one giant flow.
Emails that still feel personal
Every email step uses the same editor as the rest of Nepaleads, so you can drop in a contact's name, company or any other detail you have on file. An automated email doesn't have to read like one.
Personalization fields pull straight from your contact data, so each send fills in automatically.
Editing: Welcome email
Hi {{first_name}},
Thanks for signing up at {{company_name}}. Here's how to get the most out of your trial.
— The Nepaleads team
See how each journey performs
Every automation reports how many contacts entered, how many completed it, and how they engaged along the way.
"Trial Signup" automation — stats
1,240
Entered
1,015
Completed
62%
Opened last email
24%
Clicked
Anyone who unsubscribes is automatically protected — they're removed from every active and future automation so they never get another email.
A complete journey, start to finish
Here's what a simple onboarding automation looks like once all the pieces are connected.
Trigger
Contact joins "Trial Signup" list
Wait
Wait 1 hour
Send welcome email
Wait
Wait 2 days
Condition
Did they open the email?
Yes → send case study
Tag
Clicked a link? → add "Hot Lead" tag
Ready to put your follow-ups on autopilot?
Build your first automation and let Nepaleads send the right email at the right moment, every time.